The Crowbar Awards: Lollapalooza
For the 2026 Crowbar Awards, Ava West and I collaborated to create an advertising campaign responding to this prompt:
Get music fans to reconsider their festival of choice by showing that Lollapalooza offers a deeper, more authentic experience than Coachella.
Kettle Chip Campaign
I created these designs in Adobe Photoshop and Illustrator for the Kettle brand.
The Problem: For my UX Design and Usability class with Professor Laura Ruel, I had the opportunity to design a dashboard prototype for Jury-X, a company aiding attorneys in the jury selection process. Jury-X researches potential jurors and assigns each an X-Bias Score® to help attorneys make the most informed decisions possible when selecting their juries. Currently, Jury-X has a dashboard, but they do not yet have an interface specifically for the attorneys they work with. Using elements from their current dashboard and new ideas specifically catered to their audience, I created an attorney dashboard for Jury-X.
Click HERE to see the full project and process behind the prototype.
If one’s purpose is like a projector, then passion is the electricity powering it and the light it casts is the impact that having a purpose makes on an individual and those around them.
According to the Harvard Business Review, purpose is the idea which “encapsulates how your values and passions come together.” For many, seeking a passionate career is essential to finding a purpose. However, it can be difficult to reach this goal. Statistics show both the benefits and the challenges to finding a career which fulfills one’s sense of purpose.